# Bonterra EveryAction ## World-class fundraising, marketing, advocacy, and CRM capabilities Bonterra EveryAction equips you to deliver one unified experience across all your programs. ## Everything you need to engage, inspire, and mobilize your supporters EveryAction is the only AI-powered nonprofit CRM with built-in marketing automation and fundraising to deliver personalization at every step of the donor journey and boost donor lifetime value. ### Multi-channel communications and marketing Reach every supporter where they are with coordinated email, text, and social campaigns — all managed in one place. EveryAction makes it simple to deliver timely, personalized outreach that strengthens relationships and drives sustained engagement. ### Intelligent, personalized fundraising Use data-driven insights and predictive AI to craft campaigns that inspire generosity and increase donor lifetime value. With built-in optimization for ask amounts, segmentation, and donation forms, EveryAction helps you raise more, faster — without adding staff. ### Powerful grassroots advocacy Mobilize your community in minutes with digital actions, petitions, and click-to-call campaigns that reach decision-makers with 99.6% deliverability. Connect advocacy and fundraising to turn one-time advocates into lifelong supporters of your mission. ## AI that doesn’t just advise, it acts in service of your mission Bonterra Que is your trusted strategic consultant, powered by AI, built directly into EveryAction. Que gives you the insights and capacity you need to raise more, simplify workflows, and save valuable staff time. It’s built right into your fundraising and engagement platform, so there are no APIs or exports required, and your data stays secure. It doesn’t just advise, it acts, providing outputs based on fundraising best practices and your data, with clear logic behind every insight. ### Personalized coaching Make smarter decisions with advice tailored to your mission, fundraising goals, and donor data, backed by anonymized insights from over 90,000 campaigns. - Get strategic recommendations based on your donor data, past campaign performance, and what’s working for other organizations like yours. - Generate a complete campaign from insight to launch with focus areas like mid-level growth, major donor retention, campaign diversification, and more. - Remove the guesswork with recommendations grounded in real data, peer insights, and tested results. ### Donor segmentation in plain language Create highly targeted supporter segments in seconds to increase response rates and improve retention. No more manual list pulls or complex queries. Just describe who you want to reach, and Bonterra Que builds precise audiences using giving behavior, engagement history, and interests. ### Email creation Generate on-brand, personalized emails that are aligned to best practices and optimized for your target segments — freeing up your team to focus on strategy. ### Form creation Enable your team to launch fully branded, mobile-optimized donation forms in minutes, built using benchmarks and insights from the largest data set in social good. ### Fundraising analysis Turn performance signals into clear next steps. Que surfaces the trends that matter most, explains what’s driving them, and shows what could change if you act with visuals you can share with leadership. ### Donor stewardship Scale relationship-based fundraising without adding staff. Que helps your team understand donor context at a glance and recommends the right follow-up at the right time, so stewardship becomes consistent across your full donor file. ### Data management Spend less time fixing your database and more time fundraising. Que identifies duplicate records, merges high-confidence matches, and flags anything uncertain for review with an audit trail you can trust. ## Learn more about EveryAction’s features ### Contact record See the full story behind every supporter. EveryAction’s unified contact record gives your team a 360° view of donor and advocate history across email, mobile, giving, and engagement, providing the insight to engage more meaningfully at every stage. ### Data-driven email campaigns Create and launch targeted, data-driven email campaigns with ease. With built-in A/B testing, dynamic personalization, and AI-powered content suggestions, EveryAction helps you connect with the right supporters at the right time. ### Mobile messages Reach supporters where they are. EveryAction’s mobile messaging tools let you send broadcast texts, automate reminders, and drive higher conversion with 98% open rates and seamless integration into your campaigns. ### Boost donor conversion Boost donor conversion with customizable, mobile-optimized donation forms. EveryAction’s forms include built-in AI to recommend ask amounts and recurring gift upgrades based on giving history, helping you increase revenue with less manual work. ### High-performing advocacy forms Drive impact with modern, high-performing advocacy forms. EveryAction achieves 99.6% message deliverability to legislators by prioritizing website comment forms, helping you mobilize the right supporters to take meaningful action. ### Powerful reporting Get clarity without complexity. EveryAction’s powerful reporting tools make it easy to analyze performance across online and offline gifts using customizable dashboards, drag-and-drop reports, and pre-built workflows. ## Why Bonterra EveryAction? 10+ years powering social change > EveryAction and the Bonterra team gave us the structure we needed to stop guessing and start growing. * * * ## Award-winning fundraising and engagement software We’re proud to be recognized for empowering nonprofits to raise more, grow engagement, and increase impact. ## FAQs about EveryAction ### What is EveryAction? EveryAction is a constituent relationship management platform (CRM) for nonprofits that allowed charitable organizations to conduct fundraisers, donor outreach, and advocacy campaigns. EveryAction stood out from its competitors by having an accessible price point and ready-made integrations for social media sites like Facebook and LinkedIn. ### When did Bonterra acquire EveryAction? Bonterra was founded in 2021 to unify market leading solutions across the social good ecosystem including EveryAction, Social Solutions, and Cybergrants. We’ve brought together best-in-class solutions that empower fundraisers, CSR leaders, and case managers to drive lasting impact. Today, our connected ecosystem serves more than 20,000 social good organizations, supports 25 million profiled supporters, and helps power over $28 billion in annual giving. ### Where can I find features from EveryAction? Bonterra EveryAction is an advanced nonprofit CRM with the following features: - Workflow automation - Duplicate management - Online monetary forms - Contribution acknowledgement tools - Donor profiles - Reporting tools - Financial management features - Donation pledge management ### What kinds of organizations does EveryAction work with? EveryAction supports a wide range of nonprofits — from growing mid-market organizations to large, enterprise-scale, and national missions. It’s built for nonprofits focused on fundraising, engagement, and advocacy. ### How does EveryAction support national, chapter, and federated model organizations? EveryAction is purpose-built for complex, multi-entity nonprofits, including dual 501(c)(3)/(c)(4) structures. It provides centralized data, reporting, and governance with flexible tools that let national teams, chapters, and affiliates collaborate seamlessly while maintaining brand consistency and compliance.